Changing the image of street wear and giving it the strong and bold look has been the one of the primary goal of our brand. Bringing in personal style and strength, we believe in individual power that street wear brings about in the personality of an individual and showcases it in a way that portrays liberty and boldness. In business for over more than over fifteen years, our motto is simply to forget everyone and listen to yourself. Being one of the original New York street wear brands we incorporate the strength of hip-hop, punk and graffiti cultures in our clothes.