The brand street ammo is inspired by the sports activities or any activities related to art music and culture that happen all around you. That could be skateboarding, or graffiti or any music making all which inspire and motivate the new generation to explore the new avenues in life and push the boundaries. The whole life is full of restrictions so there has to be a passion where you live freely and fully to the extent that you break away and live your life. This brand has apparel options which are a depiction this mentality. Live and let live.