Stereotype is a new vogue in style and does not conform to the general rule of what should be and what should not be. They are the brand who believes in the individual identities and therefore individualistic approach towards styling someone. The theme is the new generation which is searching for an identity for itself. The pop culture which tries to make everyone the same is not for this generation and therefore Steriotype which is made to be your own style; hand printed and cut to fit the new generation showing actually what they are and what is their individual thinking.