The company started in 1940 as a manufacturer of aircraft tires. After the end of World War II, the demand of aircraft tires reduced and thus it got into manufacturing footwear. The boots it created were primarily for the explorers. These boots could handle harsh conditions very easily. Soon, they got popular among the explorers worldwide. As the time changed, these boots became more of a fashion statement. After a little setback in the 1990s, the company was re-launched in 2009 with a modern look. The boots it creates now are made of the modern day explorers of the city.