The brand emerged from the love the new generation has for music, photography and graphic design. The clothes designed by its team are very graphic and bold. It has unique styles that attract people. Its main focus is on printed t-shirts. Amateur photographs and simple geometric shapes are used for prints. It tries to represent the street lifestyle of the youths of London. It creates clothes and posters that are inspired from the subcultures of young generation. It has a very limited range of products that can be purchased from the online store very easily. It is situated in East London.
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