NEFF started in 2002 as a brand that creates headwear for the young generation that is into snowboarding and skating. But soon it became much more than that. It became a brand that creates all sorts of accessories for youths. Now it has become a very big phenomenon accepted by athletes around the globe. Numerous celebrities have supported it too. The brand has also stepped in fashion and entertainment recently. Widening of horizons has made it more popular than ever before. It is being sold in more than 45 different countries in the world at selected action sports retailers.