Mishka – Russian for bear cub – started in 2003 as a clothing brand. Its goal was to create cool street wear, but it started only with t-shirts. Soon, as the popularity grew, it added more products to the list. Right now it produces and sells all sorts of clothing which includes t-shirts, sweatshirts, headwear and a lot more. The brand has successfully represented the present street culture at an international level. Not just the products, but even the stores and business model are only for the street culture of young generation. Its stores are located at convenient locations in several cities.