Lira is a lifestyle brand that represents creativity at its core. Its goal is to create the most amazing designs for clothes. It produces all sorts of clothes that include bottoms, shirts, knits, skirts, tank tops, sweaters and a lot more. It focuses on the new generation of designers, athletes, photographers, artists and musicians that are not afraid to do what they want without worrying about the consequences. The brand wants to take the fashion industry beyond the traditional action sport apparels and try something new. Lira stands proudly by its ideas of connecting, engaging and celebrating with likeminded people.