An international lifestyle brand, we came into existence in 2007 representing street wear fashion for women. Creators Ashley Jones and Laura Fama quickly turned this line into a trend setting fashion in the international community of street wear. The attitude, legacy, influence and culture of street wear are what inspire our brand to create that perfect blend of the no-nonsense street attitude with high fashion statements. What began as a small graphic tee-shirt designing company has now grown exponentially with the support and love of many international personalities and stars including the likes of Rihanna, Katy Perry, Miley Cyrus, Nicki Minaj and many more.