Our objective is to create a line that will be appreciated by the ones who are different or strive to be unique. Creating a life style brand is not our goal. We create a style for those who want to live their life to the fullest. From the outside and by definition we represent aggression and violence but by design we are simple and clean and understated. We strive to produce something that is not too much and over rated but classy enough to be understood and related to. Our brand bases on two important factors which is sentiment and statement. This is what we follow and believe in.